Continue to write well of interesting subjects. Cool.

hope you are well

You’re starting to sound like a Fosters groupie.

Anyway why bother with the 18-25 yr old demographic they’ve got no money !

The Mechanic.

It does become an interesting debate though, where producers of RDT’s have long been criticised (quite rightly) for producing drinks targeted largely at people just at or even under the legal age to drink them, and now wine producers are taking a similar path, for reasons good or bad. Another interesting case I guess is the ‘wine supermarket’ – Dans, Cellerbrations etc, transforming the familiar grocery shopping experience to something similar for liquor purchase, and consumption. Plus we just dont like the big chains.

In principle, introducing wine to people of a younger age for the purposes of good taste sounds attractive, but then I just think back to a friend years ago drinking a $10 Durif that her dad bought her straight from her bottle, not before a severe chilling I might add. Shudder.

According to somewhat similar idea called Parkinson’s law, A task will ever expand to fill the time available for it, and short time allocation usually forces an effective execution.

Must say I use it frequently…. : )

You are a fine writer MerlotMags

yes you do have rocks in your head…although me think those rocks may actually grind something of out that will be very helpful to this rather conservative wine industry.

More than 1400 wineries…upto 5000 different bottles of wine in a large liquor store for someone to pick from. 12-13 what we call “A” grade wine media…what makes them A grade…reputation, longevity, good wine palate, large circulating pubclication…all or some….or none! Then we have hundreds of freelance/semi full time wine writers who demand samples off all the compnaies…they probably just have good dinner parties with all the stock…at least with screw cap now being used we do not have to send them two bottles of each wine.

Yes wine PR still fairly simple…get the wine to them [either send it to them or get them to an event where hopefully the romance and passion of the winemkaer will get them across the line to write somehting about it] and then hope for the best. But who reads them and do these reviews influence what the AVERAGE wine buyer actually buys…

More so…who is talking to the youth…these lovely young [cashed up with no thoughts of interest rare hikes, kids or SAVING] or are out and about and generally drinking anything but wine. All wine companies want to get younger people into wine earlier…20 – 25 year olds the real key…but our PR methods are one dimedisonal and we doubt talking to these people.

so the challenge…

get a brief understanding on why young people do not drink as much wine per head as older…price..image…taste…convenience..fear…???

look at the way the wine indsutry attempts to get their product out there…product placement…consumer shows…cellar door events…and of course wine/general media reviews.

Do the above resonate with the younger drinker?

What/who is influencing the young about what they shoud say/do/wear/eat/drink/vote/…and what role do these mediums play in the education/promotion of wine???

How do we get these two rather opposite bodies to meet…older male dominated wine industry/ wine media….young unisex, eager to be cool and up with the times.

The wine industry needs help with this…help!

enough for now…12.19…time for a glass of something….and please remember…the average person spends about $10 a bottle on wine and is gnerally looking for a safe option…how do we in the wine PR industry get this message to them.

over and out…hope the Easter bunny is good to you.

g