A question I have been asked so many times in the last six months. Why don’t I just slip into a graduate programme, cruise my way through my first job and learn all the stuff that didn’t sink in at uni first hand?
Why did I want to voluntarily put myself through another year of sleepless nights and assignments deadlines?
Why do I want to spend another year on a less than impressive student salary?
I guess the answer to all of these is the need for self-satisfaction. I knew from about half way through last year that I really wasn’t going to be content to just graduate and walk away. If I really want to be honest, honours is something that has been in the back of my mind since the very start of my uni degree (yes, I do realise this is a little geeky to have planned so far ahead).
Even more honestly, it’s a chance to prove to myself that I might just be smarter than the average bear- something dotting parents, relatives and friends have tried to tell me since I can remember, but I didn’t believe the hype. So GAME ON.
I’ve only really decided recently that I want to investigate the wine industry further. I know public relations has a significant effect on the average wine consumer – well consumers who wander into the local bottle shop. This demographic seem to constantly drink only those wines they recognise and fit within a certain price range. I want to know why? How do wine producers find themselves in the position to grasp such a big market share? Why can’t smaller producers who use better grapes create such product awareness? I know that PR does have a huge part to play in the wine industry, however, I’m struggling with how to pose my thesis question. Thoughts anyone??
1. use the four sentence structure.
2. before you do that reframe it in terms of a problem, a question, that you want to answer, eg
3. Average wine consumers are heavily influenced by marketing in their selection. to what extent can boutique producers develop marketing models to compete with dominant brands to increase market share. I propose to develop a campaign that rather than concentrating on brands intends to educate the average wine consumer. This will improve their palate and so encourage them to try a wider variety of vigneron’s material.
Comment by Adrian Miles — March 13, 2008 @ 11:44 am